Ludacris Net Worth
Ludacris Net Worth: $80,000,000
Sources: Disturbing Tha Peace Records, Island Def Jam / Def Jam South, Radio Shack, Pepsi, Puma, Soul by Ludacris, Conjure Cognac, Acting Career
Ludacris a.k.a. Christopher Brian Bridges is a southern rapper, actor, and entrepreneur with a net worth of $80 million. Since the release of “Back for the First Time” in 2000, the name Ludacris has become virtually synonymous in dirty south rap. In 2012, Forbes ranked Ludacris at number ten on their list of Hip-Hop Cash Kings.
Ludacris’ introduction to the music world was a relatively formal for a man who is now known for songs like “Move Bitch (Get Out The Way)” and “(You’s a) Ho.” After graduating high school in Atlanta, Georgia, Ludacris studied music management at Georgia State University from 1998-99. During his time at Georgia State, Ludacris began work on his first album, “Incognegro,” working with producer Timbaland on several tracks. He released the album independently in 2000. Despite low sales, the album was well reviewed, and caught the attention of major label Def Jam. They repackaged “Incognegro” as “Back for the First Time,” and released “What’s Your Fantasy?” as the album’s lead single. The song was a huge hit, and the album subsequently reached number four on the Billboard 200 chart.
Ludacris followed up in 2001 with his sophomore album, “Word of Mouf,” which included the top-ten single “Move Bitch.” The album included production by Swizz Beatz and Timbaland. His next album, 2003’s “Chicken-n-Beer,” hit number one on the Billboard 200 chart, and included collaborations with artists like Kanye West, Snoop Dogg, Swawnna, and Chingy.
Since then, Ludacris has released four more successful studio albums, as well as several mixtapes and compilations. Since his debut with Def Jam, every one of Ludacris’ studio albums has sold at least 500,000 copies, making Ludacris one of the most consistent hit-makers in the hip-hop industry.
Disturbing Tha Peace Records
With “Incognegro” ready for release in 2000 and no major label to back it, Ludacris started his own label, Disturbing Tha Peace (DTP) records. When Ludacris signed to Def Jam, DTP became a boutique imprint of Def Jam, serving artists in the dirty south rap niche. Previously, DTP has helped to bring artists like 2 Chainz and Chingy into the mainstream. The label’s current lineup now includes artists like Playaz Circle, Shareefa, and Willie Northpole.
Ludacris’ acting career began in 2003 when he landed a main role in “2 Fast 2 Furious.” Since then, Ludacris has appeared in a number of films including Crash” “Hustle & Flow,” and “Gamer.” He has also become somewhat of a regular in the Fast and Furious series, appearing in Fast Five, Fast & Furious 6, and Fast & Furious 7.
Ludacris has been on the receiving end of several major endorsement deals throughout his career, making commercials for Puma and Pepsi, and more recently providing voiceovers for Radio Shack. His Pepsi deal, however, became a source of controversy when Pepsi took his ads off the air in 2002 in response to comments from political pundit Bill O’Reilly that Ludacris was providing a bad influence for youth. To avoid a hip-hop wide boycott for their move, Pepsi paid $3 million to Ludacris’ charity “the Ludacris Foundation,” and offered to re-shoot Ludacris’ ads, although the rapper refused.
Ludacris is one of hip-hop’s most diversified businessmen. A liquor connoisseur, Ludacris is co-owner of Conjure Cognac. And while other rappers like Diddy also claim partial ownership of liquor brands, Ludacris claims to have even more of a hand in the creation of Conjure. In 2010, he told Hot 107.9 that the liquor brand is “not something I just attached my name to; I helped handcraft the damn thing.”
And just like Dr. Dre, Ludacris also has his own brand of headphones, called “Soul by Ludacris.” As opposed to his co-ownership of Conjure however, Ludacris only owns a partial equity in his headphone company. Nevertheless, the company has been a major source of revenue for the rapper, contributing to the $12 million Ludacris earned in 2012.