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Published on April 16th, 2013 | by Lydia Brooks

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Rick Ross Gets Dropped from Reebok over Date Rape Lyrics

Rick Ross has lost his contract with Reebok – his biggest product endorsement deal to date – because he rapped about drugging and raping a woman. In the song “U.O.E.N.O.” off of Rocko’s mixtape “Gift of Gab 2,” Ross rapped: “Put molly all in her champagne/ She ain’t even know it/ I took her home and I enjoyed that/ She ain’t even know it.” “Molly” is a reference to MDMA, which is a drug found in Ecstasy.

In response to this lyric, anti-sexism group UltraViolet launched a petition urging Reebok to drop Ross as a spokesperson. The group’s message to Reebok said that: “Every single day that Reebok continues rewarding Rick Ross with a lucrative endorsement deal, Reebok is condoning rape.” UltraViolet’s petition gathered over 100,000 signatures, and was backed by hundreds of rape survivors.

Rick Ross has issued several apologies for the lyrics, but none have been strong enough to satisfy either UltraViolet or Reebok. On April 4th, Ross tweeted:

He has also responded to the issue in a radio interview, and said that the protestors had misinterpreted his lyric. “The term rape wasn’t used,” he said. “I would never use the term rape in my records. As far as my camp, hip-hop don’t condone that, the streets don’t condone that, nobody condones that.”

Reebok has stated that the company dropped Ross because he failed to live up to the values of the brand. “While we do not believe that Rick Ross condones sexual assault,” a Reebok representative said, “we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

This marks the end of a lucrative relationship for Ross, which saw him promoting the brand via a series of print and television ads, and even designing his own line of big & tall menswear.

Rocko, whose song originally sparked the controversy, has also felt pressure over the use of Ross’ lyrics. In response to the controversy, he has announced that he will continue to use the track with Ross’ lyrics as the “original” version of “U.O.E.N.O.” However, he also plans to release a series of remixes of the song featuring other artists instead of Ross.

Click Here to Find Out Rick Ross’ Net Worth

More Tweets by Rick Ross

Rick Ross promoting the Reebok shoe along with fellow Hip-Hop artists Meek Mill & Swizz Beatz

Click Here to Find Out Rick Ross’ Net Worth


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